At the ninth annual What’s Next Boomer Business Summit, opening speaker Jody Holtzman fired up the 400+ entrepreneurs and executives in the audience with his assertion that, “In Washington, addressing the needs of 100 million people is called an unaffordable cost. For entrepreneurs, addressing the needs of 100 million people is called an opportunity.” Holtzman, senior vice president of AARP’s Thought Leadership Group, was referring to consumers aged 50+.
Sharp contrast separates business and service lenses of baby boomers. You might think you were in different planets – at last week’s Aging in America conference, on a Wednesday a discussion of "E-commerce, MobileVideo, Gaming and the Mobile Wallet" at the 2012 What’s Next Boomer Business Summit – a conference within a conference. The next day at ASA, you could consider "Successfully Integrating Boomers for a Sustainable Senior Center Model." When picturing the 50+ segment, is it the hop-skipping-and-jumping boomer, the entrepreneur boomer, the service-providing boomer, the shopper in the AARP lens of the Longevity Economy (What’s Next), or perhaps it’s the live-forever boomer, straining our budgets and reducing our expectations (ASA)?
Marketers, Brand Managers, and Entrepreneurs to Gain Deeper Understanding of Boomers' Adoption and Use of New Technologies at What's Next Boomer Business Summit
Technology is king at the What's Next Boomer Business Summit on March 28, 2012 at the Marriott Wardman Park in Washington, D.C. Distinguished speakers will discuss mobile technology, gaming, and e-commerce trends that are influencing Baby Boomers' purchasing decisions and meeting unmet needs in this key demographic, which represents approximately 78 million Americans.
Eighteen percent of unemployed Americans 55 and older said they borrowed from family or friends other than adult children, while one in 25 reported moving in with family or friends to save money,
