Related News Articles

06/21/2025

Nuance Audio is a new option for people who resist traditional aids, from the company that makes Ray-Bans and operates LensCrafters.

06/17/2025

These intelligent systems are transforming industries, streamlining workflows, and becoming a must-have for businesses in 2025.

06/03/2025

Many/most of these are in the market -- but may not as well-adopted due to lack of awareness.

05/19/2025

Aims to double weekly care volume.

05/18/2025

Dementia rates are down, recovery rates are up. Many are thriving mentally and physically deep into their later years.

You are here

baby boomers

Title: 

baby boomers

Will you get old before you get rich?

Outliving our vision of ourselves.  Just back from the Philips Active Aging Think Tank meeting – in which we echoed the recent frequent Wall Street Journal topic -- living to 100 and beyond. Most of us see ourselves as living to the age (whatever that was) of our parents and grandparents.  Since life expectancy has inched past age 80 for women (in more affluent regions) that may seem sensible. Though we may not want to exit in the same way with the same illness, disability, or dementia that they had. But rationalizing optimists that we are, most likely we ascribe what they had to some lifestyle or behavior in the way they lived their lives -- we will overcome heredity just like we’ve overcome setbacks in the past. 

category tags: 

Are older adults disconnected from technology or marketers?

What are the basic facts about boomer-senior connectivity?  Pew Research and others have been releasing report after report about technology use, but without a summary sheet, marketers might not be able to see the forest for the trees. So here are the basics from the past year of Pew-published surveys – to my knowledge, the only source for this number of categories that include 50+ age cohorts:

category tags: 

Pages

Subscribe to RSS - baby boomers

Categories