Related News Articles

06/21/2025

Nuance Audio is a new option for people who resist traditional aids, from the company that makes Ray-Bans and operates LensCrafters.

06/17/2025

These intelligent systems are transforming industries, streamlining workflows, and becoming a must-have for businesses in 2025.

06/03/2025

Many/most of these are in the market -- but may not as well-adopted due to lack of awareness.

05/19/2025

Aims to double weekly care volume.

05/18/2025

Dementia rates are down, recovery rates are up. Many are thriving mentally and physically deep into their later years.

You are here

baby boomers

Title: 

baby boomers

Will you get old before you get rich?

Outliving our vision of ourselves.  Just back from the Philips Active Aging Think Tank meeting – in which we echoed the recent frequent Wall Street Journal topic -- living to 100 and beyond. Most of us see ourselves as living to the age (whatever that was) of our parents and grandparents.  Since life expectancy has inched past age 80 for women (in more affluent regions) that may seem sensible. Though we may not want to exit in the same way with the same illness, disability, or dementia that they had. But rationalizing optimists that we are, most likely we ascribe what they had to some lifestyle or behavior in the way they lived their lives -- we will overcome heredity just like we’ve overcome setbacks in the past. 

category tags: 

Are older adults disconnected from technology or marketers?

What are the basic facts about boomer-senior connectivity?  Pew Research and others have been releasing report after report about technology use, but without a summary sheet, marketers might not be able to see the forest for the trees. So here are the basics from the past year of Pew-published surveys – to my knowledge, the only source for this number of categories that include 50+ age cohorts:

category tags: 

Will aging in place become aging in some other place?


The times are changing – just ask boomers.  Just when is the survey glass half-full or half-empty? According to a June survey from The Hartford and MIT AgeLab, “50 percent of boomers want to stay in their current home as they age, but most have no plans in place.”  Hold on there, just a second, that means HALF of them want to move! How interesting and how antithetical to aging in place! But it was just a year ago that AARP surveyed the 45+ population and found that "almost three-quarters of Baby Boomers ages 45 and older – and effectively nine in ten people 65+ – said they want to stay in their current homes for as long as possible.” That was then and this is now.

category tags: 

Pages

Subscribe to RSS - baby boomers

Categories

login account