Market Overview for Technology for Aging in Place

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Aging in Place Technology Watch June 2010 Newsletter

 No new technology -- huh? Sometimes ya gotta wonder. Listening on a call to a group of senior housing executives recently, I was intrigued by the comment of one of them: "There isn't any new technology."  The context was a rationalization of the technology areas they are currently engaged in (home monitoring, senior communication). I was reminded of that old cliche: "You snooze, you lose." In this as in all technology categories, every day an entrepreneur wakes up and says to themselves, 'I can do that.' I know -- I hear from them.

Tech tides turning for boomers and beyond?

When boomers age, tech talks, but VCs are elsewhere.  At the SCU Boomer Business Summit, Intel Capital finalist judge, Nancy Kamei, tossed the bucket of cold water onto an audience of entrepreneurs dreaming of VC investors -- she said she and her peers agree that this is the worst of times, the worst investing climate in 22 years. And maybe that is true for those who would seek venture capital to fund their startup.

AARP: baby boomers are not comfortable with the Internet -- really?

Glass half full -- or half empty? Surprise! This new AARP study about Social Media and the Internet overrides previous assumptions about the 50-64 age range and comfort level with the Internet. Let's count just 40% of boomers as a fit with that description:17% indicate they are extremely comfortable and 23% are very comfortable.  Only 26% access the Internet via a laptop and only 4% through smart phones or cell phones -- 57% use a desktop computer.

The '65+' survey conundrum

Lots of detail about the under-65 crowd.  We are a society so consumed by age bracketing and labels, you'd think there was enough data to meet all the needs of marketers.

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