computers, internet and social networking

You may notice that it is the Christmas cheery season. [Rant on] Isn’t it great to see the sleigh-bell imagery, decoration excess, and TV Christmas-caroling crowds? Observe all the promotion, advertising and shopping discounts for must-have stuff. One guesses that Christmas must matter to self-identifying Christians, now only 75% of the US population, down from 80% in 2006. Yet the Christmas season is not about religion. It is a platform – a springboard for irrational spending, financial hangovers, 30% of annual retail sales, and the result -- goods that the recipient doesn’t want, need and can’t store – and that the giver can’t afford. 

Pew new social media numbers tell a story – sort of.  Now we know, that despite of -- or perhaps because of its inadvertent dissemination of fake news, Facebook usage is up. So consider that 62% of online age 65+ adults use Facebook.  Also note other Pew data:  only 58% of adults age 65+ are online.  So translate that into 36% of the total 65+ population (or 16 million) using Facebook.  Observe that 83% of American older adults aged 65+ have grandchildren. Is there a relationship between having grandchildren and needing to view updates on Facebook?  Look at AARP Tek Facebook training. It is just too basic given Facebook's role as both dominant news media source and influencer. 

"Finishing up shutter installation on sliders. Need input on how to get stubborn screws in concrete loose."  It’s October 5, 2016 and 125 mile per hour winds may be barreling into Florida. The streets of a neighborhood are connected and reveal what residents are doing, what they need.  The residents yesterday and today are mostly online (these are their quotes) and in need – or their neighbors are online and asking for help on their behalf. They have been invited in by their neighbors, the rental agency, homeowner association office and realtors.  That tool is Nextdoor, a last resort invention by a handful of Silicon Valley entrepreneurs right before before they returned money to investors.

So Facebook overstated ad video viewing – but no matter.  Is this a big deal, that this overstatement was 60-80% over a two-year period?  Enough to influence ad buying during that period, favoring Facebook, perhaps, over TV ads. It was enough for plenty of news coverage and an apology from Facebook, their ad revenue was 63% of its total revenue in the last quarter – more than $6 billion. Had they known, advertisers could have poured a bit more into TV ads.  Does any of this matter? Well, if you’re not sure what your target audience is viewing, numbers could be misleading. In fact, perhaps Facebook was one of those online venues for almost $69 billion spent on Internet advertising in 2016. Next year, Internet ad spending is projected at $77 billion, outpacing TV ad spending for the first time.

Research about loneliness among older adults matters -- to researchers! RANT ON. This past week produced an oddly-titled article: Researchers confront an epidemic of loneliness – among the elderly, focusing on the connection between loneliness and poor health and cognitive decline. This was not 'The New Old Age' -- quite  the contrary. The article described how much more advanced Britain is than the US in "addressing the problem of loneliness as it relates to health." Okay, okay. Why not attempt to address loneliness among seniors? So in Britain, consider this call-in number, The Silver Line, started by a 73-year-old woman, herself admittedly lonely following the death of her husband.