hearables/hearing technology

Hearing aid users need smartphones and apps. The hearing aid industry has been undergoing disruption in recent years, most notably from the Over The Counter initiative and the growth of hearables, which have legitimized the use of devices hanging from, versus hidden inside the ear.    There are some apps that can enhance the quality of life of individuals with moderate or severe hearing loss. A number of these have been discussed by audiologists in the TruHearing website. Audiologists support the use of multiple types of apps for those with hearing loss, particularly those apps that come from the hearing aid manufacturers themselves. Experts note that these apps enable the user to tailor their experience to their own needs. Beyond the manufacturer offerings, there are a number of apps that can help people with a broad range of hearing loss – hear are ten of them in alphabetical order, content from the reviews or vendors:

What trends matter this year and beyond? In 2022, the oldest baby boomer turns 76, while the population aged 65+ will exceed 54 million. Trends accelerated by the pandemic continue to emerge, and the population aged 50+ will continue to purchase and use technology, accounting for an estimated 51% of technology spending by 2030. In an interview with Best Buy Health for their 800,000 recipient newsletter, these were the 7 trendsb we identified that will persist throughout the year -- and beyond.  These should be of particular note to startups and tech companies that want to reach the older adult market.

The rise of AgeTech – it is a trend. It’s easy to say, and it resonates -- especially compared to other long-standing terms like assistive technology, gerontechnology and durable medical equipment (DME). Parks Associates published a useful chart this week about the Changing form factors of panic buttons – take a look. But that was not the real subject of the article (thankfully). Rather, it suggested that while form factors are changing (from pendant to smart watch to home sensor technology), the shortage of labor in the caregiving market means that tech to help 66 million caregivers matters more than ever. In fact, one in five ‘broadband’ households is currently or will soon care for a family member, likely remaining in their own or a relative’s home.

In the time of CES 2022 – advice to tech firms about older adults. Perhaps you aren't paying attention -- but once per year, innovations from around the world are presented at CES for comment, media attention, and most of all, seeking interest about what's new (or even just envisioned). This year it is a hybrid event -- with some folks in person, some watching online and others lurking among the press releases. Next week's blog post will detail 10 products/services from CES 2022 that will likely make a difference for older adults. But this week, here is advice for startups and new entrants when thinking about reaching an older adult audience. It is extracted from the Technology for Aging 2022 Market Overview, to be posted following CES, and including 30 offerings that were not in the 2021 version. Read more.

As 2022 begins, the oldest baby boomer turns 76. As the population aged 65+ exceed 54 million, trends emerge. Because of the sheer size of the older adult market, and the wealth of baby boomers, vendors increasingly see them as constituents for new offerings.  The pace of innovation is accelerating, driven by older adult changing needs, shortage of care workers, investor interest and of course.  Considering the recent CES 2022 product introductions, we are entering a world of 'touchless' interactions, ubiquitous sensors and hearables, as well as AI and machine learning, now about to reach its promise and contribute to serving older adults.   Here are just four of the trends identified in the 2022 Market Overview, Technology for Aging. 

CES 2022 – smaller in size, but big in tech futures.   Many big companies decided at the last minute to stay home, eliminating, as one attendee noted, the lines at Starbucks.  But this very-global show went on anyway, this time with 40,000 in person (down from 171,000 just two years ago.) AARP Innovation Labs, CTA Foundation accessibility awards, and numerous other in-person, remote, and hybrid sub-events went on (sort of) as scheduled. As with prior CES events, multiple new technologies that benefit older adults were showcased from around the world.  Some will appear in the US market, others may not until a much later date, if ever. All text is from public media. All are worth a look.