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hearables/hearing technology

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hearables/hearing technology

Sony and WS Audiology Have Entered into a Partnership Agreement in the Over-the-Counter Self-Fitting Hearing Aid Business

09/13/2022

TOKYO and LYNGE, Denmark, Sept. 13, 2022 /PRNewswire/ -- Sony Corporation ("Sony") and WS Audiology Denmark A/S ("WSA") have entered into a partnership agreement and various ancillary agreements with the aim of jointly developing and supplying new products and services in the over-the-counter ("OTC") self-fitting hearing aid market, beginning with the United States.

Did you miss insights and data from the five August blog posts?

The biggest older adult tech news from August was audible.  The US Food and Drug Administration approved the over-the-counter sale of hearing aids. Ironically that will not actually be official until October.  The implications are staggering – hopefully the implementation will match.  The big five hearing aid manufacturers will once again remake and remarket themselves, their brands and pricing to fit the new rule. Also in August, a new report on the status of US broadband access was released, highlighting major expansion underway.  Here are the five blog posts from August 2022:

Over the counter hearing aids – an absurdly long time in coming

Yesterday was a big day that should have happened several years ago. Finally. The US Food and Drug Administration approved the over-the-counter sale of hearing aids for those with mild-to-moderate hearing loss. Consider that this was first proposed in 2017! Consider the hearing aid ecosystem that has grown over many years to involve audiologists, a shrinking number of hearing aid makers – only five control 90% of the market! Consider the high price (upwards of $6000 per pair), limited insurance company assistance, and much individual isolation, misery, and family frustration. Consider the now-known and studied connection between untreated hearing loss and dementia.  Consider the multi-year delay between the onset of hearing loss for individuals, especially men, and actually doing anything about it. Consider the social isolation experienced by those with hearing loss.

Neosensory Clarify wristband (replaces hearing aids)

05/04/2022

Thrilled to announce that after years of research we are debuting our new product: the Neosensory Clarify. This is a stand-alone wristband that replaces the need for hearing aids.

As people grow older, they lose the ability to hear high frequency sounds, making it more difficult to understand conversations. Traditionally, the only solution has been hearing aids (~$5000). We set out to change that.

Five pivotal posts from Aging and Health Technology Watch March 2022

Isn’t March a l-o-n-g month? So many weeks, so many blog posts to, uh, post. Note the top trends that matter this year. Many changes underway in the enabling tech categories for older adults – including the importance of tech for home care agencies – not just the apps for the workers, but for care recipients, such as remote monitoring. And for hearing aid wearers, the smartphone can carry multiple apps that improve their quality of life. Finally, the smartwatch, aka personal emergency response device, gets another entrant – and the very first mobile PERS ('medical alert') company, Mobile Help, is acquired. Summing up the month:

Ten apps to help those with hearing loss

Hearing aid users need smartphones and apps. The hearing aid industry has been undergoing disruption in recent years, most notably from the Over The Counter initiative and the growth of hearables, which have legitimized the use of devices hanging from, versus hidden inside the ear.    There are some apps that can enhance the quality of life of individuals with moderate or severe hearing loss. A number of these have been discussed by audiologists in the TruHearing website. Audiologists support the use of multiple types of apps for those with hearing loss, particularly those apps that come from the hearing aid manufacturers themselves. Experts note that these apps enable the user to tailor their experience to their own needs. Beyond the manufacturer offerings, there are a number of apps that can help people with a broad range of hearing loss – hear are ten of them in alphabetical order, content from the reviews or vendors:

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