AgeTech

So you want to launch a boomer/senior, home health tech product or caregiving marketplace, or caregiver advisory service.  As your new company get ready to travel into battle later this spring to a plethora of lively pitches, it is time to for you to revisit this guidance. Perhaps some time soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. First read the AARP-sponsored Challenging Innovators research report. Then look over this updated checklist that continues to hold true – with a few links that are merely examples:

From the universities and their affiliates – research about older adults.  Since this website was launched in 2008, periodic looks at who is doing what in the area of research on aging have repeatedly revealed little in the way of commercialization determination or practicality of offerings.  But funding is found – and several of these programs seem driven to reward innovation that can be commercialized – or they are funded by organizations that want and need results.  Here are four from a recent scan -- there are more, of course, and if you know one that is more robust, please send it along or provide a comment:

You may notice that it is the Christmas cheery season. [Rant on] Isn’t it great to see the sleigh-bell imagery, decoration excess, and TV Christmas-caroling crowds? Observe all the promotion, advertising and shopping discounts for must-have stuff. One guesses that Christmas must matter to self-identifying Christians, now only 75% of the US population, down from 80% in 2006. Yet the Christmas season is not about religion. It is a platform – a springboard for irrational spending, financial hangovers, 30% of annual retail sales, and the result -- goods that the recipient doesn’t want, need and can’t store – and that the giver can’t afford. 

Hopefully a road full of self-driving cars is media mythology.  For the breathlessly awaiting, note Wall Street Journal quote about it being 25-30 years before self-driving cars will dominate the roadways. Apparently there are 250 million vehicles on the road today that are at least 10 years old (impressive in a country that only has 318 million people). Also appreciate that 25 years from now is when millennials will enter their 60s. Will they be just as eager then as they are now to leave the driving to a Google engineer – or will they be as cautious as today’s boomers?  Will these 50-year-olds be walking slowly, bent over as they cross the street, the image of 'old.'  Maybe at 50, they will not be as ignorant as this video shows them to be now.

LeadingAge ended last week, leaving tea leaves about the future.  This annual conference is the largest for the world of non-profit senior housing companies – and while much of it focuses on the tactical, a number of sessions tackled change, some of it wrenching for this industry. We already know that older adults in the future will find fewer and smaller nursing homes, and the ones remaining will be more focused on acute care, driven, as always, by payments, policies and the significance (big) of higher move-in ages. One session coached about 'abandonment'  of strategies no longer needed.  These changes necessitate innovation among the organization 6000 member companies – and the mix of services that these companies provide.