AgeTech

March madness – a plethora of posts – a newsletter recapping them. So many topics mandated a discussion, some analysis or insight.  So the unusually long month of March meant an unusually long list of seven blog posts, including several involving examinations of data and new terminology (the paid Caregiver Support Ratio (pCSR), for example)  that invite scrutiny and can be very useful for companies in the age-related market segments.  As March winds to a close, here are the month’s posts, of particular use to those who didn’t see them at the time of posting – each of these is summarized with the full link in the heading.

Aging in America – hosting innovators and technologists for helping older adults.  The conference seesaws between west coasts (San Francisco 2018) and the windy city of Chicago, where it was this year – offering up a full program of sessions across the week of March 20-24. Bookending this conference, which offers Continuing Education Units (CEUs) for social service professionals, was What's Next Boomer Summit and the Aging 2.0 Chicago Pitch Event.  The Pitch winner was i65, a tool to help professionals provide guidance on Medicare. That event also included TeleCalm – an intriguing telephone service to help block unwanted calls, including a tool for caregivers to create a trusted list of callers.

How tough is it to highlight tech innovation that could help older adults?  Pretty tough, judging by the accelerator pitch event winners at the South by Southwest (SXSW) conference (etcetera) held this week in Austin. Even the hearing-loss tech winner, Sound Scouts, was pitched as a screening tool for children. And no joke, one of the winners, Laugh.ly, was a streaming app for stand-up comedy. Yay! So prior to next week's older-adult events in Chicago, here are new tech offerings drawn from those listed in the 2017 Technology Market Overview. Content is from their company websites:

Tech-enabling home care is one lens on future of care.  Venture capitalists listen carefully for trends fueled by talk in the media.  During the past several years, they heard plenty -- about the longevity economy and an investment-related network, digital health watchers like Rock Health and Startup Health 'moonshots', and all things boomer and their tech interest about the future. So they saw home care as a growth opportunity.  Buried in and mostly around the wave of investment and media interest in boomers (oldest age now is 71), the tech industry also noodled a bit more about the over-hyped Internet of Things, emerging voice recognition technologies, and technology adoption trends (everybody except for those aged 75+).

So you want to launch a boomer/senior, home health tech product or caregiving marketplace, or caregiver advisory service.  As your new company get ready to travel into battle later this spring to a plethora of lively pitches, it is time to for you to revisit this guidance. Perhaps some time soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. First read the AARP-sponsored Challenging Innovators research report. Then look over this updated checklist that continues to hold true – with a few links that are merely examples: