AgeTech

September 2021 – it got away. But much happened during the month, including the release of the 2021 Linkage technology survey of older adults, rarely fielded and so their tech behavior is poorly understood. Meanwhile, September was a month to consider the business practices of social media monopolist, Facebook – in print (WSJ, Washington Post), on 60 minutes, and as some might say, blah, blah, blah. Will regulation happen? Will people seek a new platform, search for other online photo sites, find an offline hobby, go outside? At this moment, investors doubt anything will change, despite plenty of posturing. Here are the four posts:

Apple gets it that its customers are aging – and have their devices.  That was not always the case. Long ago, maybe as early as 2009, a query was placed to the analyst relations team at Apple to find folks to discuss Apple and technology adoption of older adults.  The answer was: "Apple does not do aging."  Then in 2010, on behalf of an AARP-sponsored research effort to contact a few of multiple Apple groups already involved one way or the other (Apple Health!), got no response to requests to interview execs that would have been interested based on their roles.  That was then. Fast forward to 2021 and the fact that baby boomers have all the money (and many health issues, too). Note Apple Health, Apple Accessibility, fall detection on the watch, detection of gait changes, changes in AirPods that clearly target conversational hearing issues. And that doesn’t count the health-specific features on the watch that will no doubt include blood pressure checks.  

Few of the oldest are ever surveyed about tech adoption – least of all using paper. Link-Age Connect has surveyed the oldest about tech use since 2011, with periodic surveys fielded to older adults via their member organizations. In 2011, that represented 122,000 residents drawn from its member communities across 22 states.  The member communities in 2011 distributed 5000 paper surveys and got back 1789 completed, a 35% response rate. Many were completed with assistance for people with limited vision or mobility. All were transcribed for analysis and use in the published report, Technology Survey Age 65 to 100, Extending Technology Past the Boomers.  In 2011, 71% of the responders were older than aged 75. 

August should have been a sleepy month – but no. Multiple interesting acquisitions during August make tech and older adults intriguing. Early in the month, the largest franchised home care company (Home Instead) was acquired by a tech upstart, Honor – to ‘scale up home care’. Connect America, which had already acquired the 'aging and caregiving business of' Philips Lifeline, then acquired a remote patient (RPM) monitoring startup and AI-virtual assistant company called 100plus. Investor interest in age-tech startups is growing, older adults are certainly aging – synergy between these phenomena will certainly follow. The blog posts for August:

It’s a slog searching for data about tech adoption of older adults.  So many years of searching and trying to understand gaps in adoption, less and less usable data. Survey organizations exist that track adoption by age (think Pew Research, Nielsen, AARP) – but the frequency with which they publish surveys about technology has diminished over the years.  Checking out the main page of Pew, for example. See how so many other topics are more click-worthy than their Internet and Technology material.  AARP’s tech surveys are annual – and this year slipped into April. Others like Forrester, Gartner, and Parks Associates survey, but do very little analysis based on age.

June was a short, but pivotal month for aging and health.  Months of research with executives from 27 organizations resulted in the completion of new report, The Future of Wearables and Older Adults 2021.  It was presented on a panel at The What’s Next Longevity Venture Summit in June with 3 of the interviewees, Dr. Hon Pak of Samsung, Jeff Ray of Omron, and Mark Gray of Constant Companion.  Although current adoption is relatively low, the future of wearables has great potential for older adults, particularly in alerting to health issues between visits to the doctor. June was a season for new health-related product announcements from Apple and an oddity of an announcement from Amazon.  Also during June, preliminary research has begun on another, potentially connected, future report topic about Smart Homes and older adults. Here are the four blog posts from June:

Smart home tech – if it can be invented, it has been.  It is the ultimate tinkerer’s fantasy, something from an ‘Open the Pod Bay Doors, Hal’ future.  As we signal our car’s arrival on the street near our house, the home’s temperature is automatically adjusted, the garage door opens automatically. Soon music will begin playing in the kitchen, the oven will begin preheating, and the newly purchased Echo Show 10 is in position to swivel towards us as we enter and present the recipe of the day. The trash can has already changed its own bag, the litter robot changed the cat litter, and knowing it has been a dry day, the smart sprinkler has just completed its cycle.