senior living

The more things change – some trends dominate.   As the demographics change, couples age at different rates, life expectancy grows among the 65+ --averaging 20 more years, the oldest population growth rate outpaces younger demographic segments.  As the oldest baby boomer crosses 80 in the next few months several trends will drive technology adoption in distinctly new ways. As a result, the market for tech will need to accommodate a series of changes, sales methodologies and market opportunities.  A worsening labor shortage will continue to plague the senior care sectors, including senior living, nursing homes, and in-home care. What are the drivers that should attract innovators in the older adult tech industry?

Tech adoption for older adults is growing... The surveyed ubiquity of technology has led to a belief that it is everywhere it needs to be, with media assumptions about the benefit of smartphones and online tools, ownership of devices, or access to broadband speeds. The majority of older adults now own smartphones and smart TVs. Why? To access digital services. And, of course, to connect with families. But it is past time to make smartphone user interfaces more usable (accessible even) and make sure that if it’s the only phone an older adult owns, it supports sharing tools like FaceTime, text chatting, or YouTube. 

What caught our attention in 2024 in the older adult aging and health tech market?  By the end of the year of 2024, heading into CES 2025, AI, or at least the term ‘AI’ has caught the eye of all, from scammers to overpriced startups to overspending investors.   It all is reminiscent of previous years of hysteria over the web, the cloud, voice, and so on.  As we head towards CES 2025, where an enter new class graduates into the booths and brouhaha, here is a look back at 2024’s most notable blog posts: