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Market Overview for Technology for Aging in Place

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Family caregivers

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Family caregivers

The Future of Tech -- Mismatched with the Logistics of Home Care

Caregiving is hot – but practicality is not.  The letters to the editor in today’s WSJ print edition were on point following Ezekiel Emanuel’s May 3 article about the Independence at Home program. The article described care in the home provided for an 87-year-old diabetic, post-stroke, oxygen dependent woman receiving six hours of daily home care, supposedly more than she would receive in a nursing home. One doctor observed: “What happens at the seventh hour when she needs help in transferring, falls from her wheelchair or when her blood sugars go out of control?” What happens indeed? And the next letter: "The backbone of home care remains 'Low-paid, low-skill home service workers who cook, clean, bathe and help clients around their home.' And the process for overseeing this industry of workers who help the neediest elderly – actually it’s not much of a process at all. And the distinction in the media between private duty non-medical home care, home health care, geriatric care management, or hospice care in the home?  Not much. 

Caregivers don't really want caregiving technology or platforms

AARP/Catalyst study from 2016 matches results from the past.  Assume you can get past the demographics of the AARP Catalyst study -- which were well-described, but vague about the characteristics of the care recipient.  "More than three-quarters say they are interested in technology that helps them check on or monitor a loved one. Available technologies are in use by only 10% of caregivers. Caregivers say these technologies, while attractive in principle, are too costly and complex, and therefore not worth the investment of time and money."  Haven't we heard this before? Remember Caregiving in the US, 2009, when interest in technology was also 'high'? In the Catalyst study, current use rates were low: 71% said they they were interested in using technology, only 7% of caregivers are already using or have used technology available in the market. Greatest interest noted? Technology for requesting and ordering a prescriptionnrefill/pickup.

Smartphones and caregiving – seize the opportunity to be useful

Not trading in your phone – only your carrier knows for sure.  What if the phone doesn’t break – and you’re going to have to pay real money for a new one? Even Apple can’t crack the code on that, since three-fourths of iPhones in 2015 were bought from carriers, its most recent growth stalled, but thankfully, in the midst of that slumping iPhone sales growth, maybe India will love the smaller phone.  But does Apple they know that as of 2010 there were 524 million people aged 65+ in the world?  Of course, Apple does not market to specific age segments, regardless of how much seniors may love the iPad. So that smartphone market will remain untapped – and at this point, older seniors are not convinced about the device’s utility.  Who wants their market? Doro, GreatCall, Clarity, and now Punkt offers a simple phone that could work for seniors.

LifeAssist Launches Enterprise Care Management Platform and Announces Partnership with Dynamic Nursing

03/24/2016

LifeAssist (http://www.lat.care), a leader in caregiving solutions for professional care providers, families and seniors, announces the launch of Circura, its enterprise communication, family engagement, content delivery, and collaboration platform.


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What's Next Boomer Business Summit Announces Programming Details, Keynote Speakers, And More For 2016 Event

01/26/2016

SAN FRANCISCO, Jan. 26, 2016 /PRNewswire/ -- What's Next Boomer Business Summit, the nation's leading annual conference for the boomer and senior markets, is excited to announce programming details for this year's event being held on March 23, 2016, at the Omni Shoreham Hotel in Washington, D.C.

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