Market Overview for Technology for Aging in Place

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Family caregivers

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Family caregivers

Caregivers don't really want caregiving technology or platforms

AARP/Catalyst study from 2016 matches results from the past.  Assume you can get past the demographics of the AARP Catalyst study -- which were well-described, but vague about the characteristics of the care recipient.  "More than three-quarters say they are interested in technology that helps them check on or monitor a loved one. Available technologies are in use by only 10% of caregivers. Caregivers say these technologies, while attractive in principle, are too costly and complex, and therefore not worth the investment of time and money."  Haven't we heard this before? Remember Caregiving in the US, 2009, when interest in technology was also 'high'? In the Catalyst study, current use rates were low: 71% said they they were interested in using technology, only 7% of caregivers are already using or have used technology available in the market. Greatest interest noted? Technology for requesting and ordering a prescriptionnrefill/pickup.

Smartphones and caregiving – seize the opportunity to be useful

Not trading in your phone – only your carrier knows for sure.  What if the phone doesn’t break – and you’re going to have to pay real money for a new one? Even Apple can’t crack the code on that, since three-fourths of iPhones in 2015 were bought from carriers, its most recent growth stalled, but thankfully, in the midst of that slumping iPhone sales growth, maybe India will love the smaller phone.  But does Apple they know that as of 2010 there were 524 million people aged 65+ in the world?  Of course, Apple does not market to specific age segments, regardless of how much seniors may love the iPad. So that smartphone market will remain untapped – and at this point, older seniors are not convinced about the device’s utility.  Who wants their market? Doro, GreatCall, Clarity, and now Punkt offers a simple phone that could work for seniors.

LifeAssist Launches Enterprise Care Management Platform and Announces Partnership with Dynamic Nursing

03/24/2016

LifeAssist (http://www.lat.care), a leader in caregiving solutions for professional care providers, families and seniors, announces the launch of Circura, its enterprise communication, family engagement, content delivery, and collaboration platform.


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What's Next Boomer Business Summit Announces Programming Details, Keynote Speakers, And More For 2016 Event

01/26/2016

SAN FRANCISCO, Jan. 26, 2016 /PRNewswire/ -- What's Next Boomer Business Summit, the nation's leading annual conference for the boomer and senior markets, is excited to announce programming details for this year's event being held on March 23, 2016, at the Omni Shoreham Hotel in Washington, D.C.

Industry Leaders Join Forces to Launch National Caregiver Council

10/27/2015

SAN DIEGO, CA--(Marketwired - Oct 27, 2015) - GreatCall Inc., the leading provider of easy-to-use technology for active aging, has brought together leaders of national family caregiver organizations and other experts to form the Caregiver Council. The Council will identify emerging issues that demand attention and support, as well as develop concepts, tools and services that address the needs of family caregivers. Quickly identifying leading resources is a necessity for time-starved caregiver


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Honor™ To Make Caregivers Employees With Benefits

01/21/2016

SAN FRANCISCO, Jan. 21, 2016 /PRNewswire/ -- Honor™ (www.JoinHonor.com), the leader in high-quality home care for older adults, today announced a major shift to empower its home care professional workforce. They will now become employees, eligible for benefits—and stock options. This move will enable Honor Care Professionals to provide even better service to Honor's customers.


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