Remote monitoring

Today or soon you will launch a boomer/senior, home care offering, wearable product or a new service to help seniors or other new market entrants. As your company gets ready to travel into an online event battle with a plethora of pitches, it is time for a quick review of this guidance. Check the list out before your new offering launches First read existing content and research reports on your particular market segment. Then look over this updated checklist that was first published on this website in 2010 and revised each year since. The advice continues to hold true – with updated links and references. If necessary, refine tactics to match the most useful tools for your category:

Lots of talk about remote care technologies -- but will the 2020 crisis convert to actual technology change?   So much has changed in recent months as a result of Covid-19 -- startling changes that previously were incremental.  Consider reimbursement for telehealth technologies, a wave of free engagement software,  distribution of tablets to senior centers and Echo Dots to senior living, to remote care voice tech for high needs seniors and government-funded competition to combat social isolation.  And no doubt that's just a subset of what's happening as frantic attempts are made to close gaps in communication, care delivery, safety, social isolation and more.  

Companies and products worth noting in August.  It may be the dog days of summer, but life and innovation move forward – and so it is with offerings to note that serve older adults. In particular, it is great to see the emergence of Primetime Partners, specifically focused on the aging-related market opportunity. The first, HomeEXCEPT was one missed at the time, emerging from a 2017 AARP Innovation Business Plan competition. The last was offered by a giant US network.  Go figure.

What is the point of sneering at older people? Rant on. Consider an upcoming HIMSS event in Orlando with the charming title: "Monitoring Grandma: Adoption of Connected Health Tech by Seniors." That version of the title is spelled out here because the presenter has been alerted and agreed that the title was condescending – so MAYBE it will be changed.  But this is just the tip of the condescension iceberg:  Go ahead, Google ‘technology grandma’.  Just check out the first page or two of the millions of identified references – including the images of older women ‘holding it wrong’ or ‘ confused.’ 

Elder Home Monitoring 2.0 – it may fill a growing need.  Several companies noted were at CES or with announcements at or around that time offered up the possibility of a dashboard or collected insights about the wellbeing of an older adult at home.  These may signal not only the next generation of in-home monitoring, but also the next generation of predictive analytics used to help older adults stay longer at home and/or out of the hospital. The timing is good as the oldest Baby Boomer turns 74 this month – and more older adults are staying longer at home. Information is from the company websites or press materials: