August should have been a sleepy month – but no. Multiple interesting acquisitions during August make tech and older adults intriguing. Early in the month, the largest franchised home care company (Home Instead) was acquired by a tech upstart, Honor – to ‘scale up home care’. Connect America, which had already acquired the 'aging and caregiving business of' Philips Lifeline, then acquired a remote patient (RPM) monitoring startup and AI-virtual assistant company called 100plus. Investor interest in age-tech startups is growing, older adults are certainly aging – synergy between these phenomena will certainly follow. The blog posts for August:
Nobody wants to live in a nursing home. Yeah, yeah. We get it. The NY Times offers up an opinion echoing what Politico writers and all older adults believe -- until the need actually arises. You’ve read those echo chamber opinions (and about the Green House alternatives with 10 residents each) for the past 19 years. The traditional nursing home model of 100+ residents (funded by Medicare for rehab and Medicaid for long term stays) was declared dead in 2009. Still, there are at least 1.4 million seniors who live in traditional nursing homes today. Why? You know why. Older adults with dementia or other high-care health issues, economies of scale for staffing, cost of private pay assisted living, cost of private pay home care, no near-by or any family members. No news there. Changing the subject, here are four blog posts from July 2021:
Like the obsessively observant HAL, today's tech is always learning your behavior. You mention a concept or product in an e-mail – and are surprised to see that ‘offer’ (displayed or pushed) in your next interaction. Snoopy software tools like the A-word are persistent with the ‘insights’ gained from perusing your text. I see you have asked about such and so – would you like me to order it? Snooping on your actions is fundamental for advertising and the revenue, uh, continued market valuations of A-words (oh, yes, absolutely, we protect privacy!). Plenty of other privacy issues persist with Twitter, the various G-words (health data too!), and the like. These products build their value by ‘getting smarter’ all the time about you, but there are multiple well-documented and alarming privacy problems.
It's 2021 and baby boomers turn 75. It took the combination of 71 million boomers, a pandemic emergency, and the sheer size of the aging population to transform a 2009 market niche into this 2021 market category worthy of investment-- less about products specifically designed for older adults as it is about the marketing of many existing offerings as useful to them. But this is January, 2021, in the time of Covid-19 and the time of the all digital Consumer Electronics Show -- this time with at least 70,000 online attendees from around the world and the tech industry -- and so new companies are surfacing with technologies that will generate interest and even excitement during 2021. The entrants that can help older adults fit into categories like: