AgeTech

August in the time of Covid-19.  Normally at this time of year, one looks back at the summer just passing and ahead to the autumn of trade shows, travel, and even – gasp -- talking in person.  This year, the emergence of Work From Home (with an acronym WFH!) has isolated most in Zoom rooms and revealed decorating styles, bookshelves and intriguing wall art. The world’s largest annual trade event that many tech firms would spend the fall preparing for, CES in January 2021, has moved to all-online. The irreversible telehealth boom may be slowing and yet, older adults may be unable to benefit.  More from August 2020:

Innovation for older adults – not keeping pace in the US.   We get pretty excited when a new venture firm starts up in the US that focuses on older adults. One imagines that the phone there is ringing off the hook. Why? That makes at least three US VC firms, including Generator Ventures and Linkage Ventures, that acknowledge the older adult technology market, let alone fund early stage entrants. Consider that the 65-and-older population has grown by a third in the past decade –  now at 54 million (or 16% of the US’ 328 million).  Are three VCs enough to cultivate innovation needed to serve older adults, given the shortage of caregivers in homecare, home healthcare and senior living? And that’s today – never mind the projected growth of the segment in the coming years.

Approaching the 20^th year in this job category, so let’s reflect.  OPINION ON. Industry analysts wear many hats, but the primary role is to understand and communicate about a particular category market of companies/players.  This includes writing market research documents (blogs, white papers, reports) about the categories that can help position them in comparison to each other and new entrants. It includes giving advice to current and new entrants. Analysts also do custom paid work for some of those companies– such as advisory sessions, surveys, webinars, speaking engagements, or white papers.  Analyst firms typically publish market overviews -- for the tech sector, Gartner Magic Quadrant positioning, Forrester Wave or IDC market surveys.

Since the start of the Covid-19 pandemic, tech nice-to-haves have become critical.  Between boosting the deployment of telehealth technologies, once-delayed initiatives became instantly late. Consumers are on board with telehealth, and engagement technologies like smartphones and tablets are offered through Medicare Advantage, plus a wave of other pandemic-related tactics and free offerings appeared.  Thousands of smart speaker devices have been delivered to senior living communities.  Note that PACE programs for frail and low-income elderly are now directed by CMS to use remote technology for "activities that would normally occur on an in-person basis," such as scheduled and unscheduled participant assessments, care planning, monitoring, communication, and other activities.”