It's always hard to tell whether something is observation or insight (or just plain wrong). But I've done 13 interviews in the past few months about home health technologies, with vendors ranging from A (Advanced Warning Systems) to Z (Zume Life). I am beginning to see a pattern about product offerings that seems to have three dimensions. These may be related to product success long term -- cost, capital, clinician involvement.
By 2013, phone-based navigation will be the dominant form of turn-by-turn navigation -- today more than one-third of North American consumers own or use some form of navigation services. So says a new Forrester Research analysis.
So I've said it: Technology access for senior housing residents (along with financial counseling on how to sell their homes) should be a differentiator now -- while facility unutilized capacity is so obvious and painful. Swapping out aging infrastructure could even save them money in their operations.
Recently I sat next to a neurologist on a flight who complained to me about a vexing problem. Elderly patients with dementia would arrive at her office to have their medications adjusted, but would bring no documentation of what they were already taking. Often the patient arrived from an Assisted Living or nursing home facility -- their excuse? Carrying the paperwork in the van was a violation of the patient's privacy.
Last week we caught up with CEO of Consumer Cellular, John Marick, who talked about its now-nationwide service offering -- no contract service intended for the low-usage cell phone user. The firm went from being a small Northwest cell phone service reseller in the Northwest to becoming a national provider. Key to their offering:
So there aren't enough home care aides to take care of us now, let alone when the boomers hit prime time age 85+. Such a great human interest story for the Washington Post Magazine, ya gotta love it. And I know how we all want to age in place, sitting alone in our own living rooms, with the home health care aide coming in to care for and check on us. And key to the plot -- our deep fear of nursing homes.
I admit it -- I'm in an airport. So this blog entry from CIO.com caught my eye -- and should catch the eye of those who are determined to add Twitter to their internet marketing mix. Who knew? It turns out that 60% of Twitter users fail to return to Twitter after a month of use. Some of the nominated factors:
It's been raining in Philadelphia. A lot, and somewhat metaphorically as well. Inside this convention of management of mostly for-profit Senior Living housing companies (and 300 exhibitors trying to sell to them), the keynote theme was about differentiation. Why it's so important, because filling the buildings of attending companies -- like Brookdale, Sunrise, Emeritus, Bell Senior Living, Country Meadows -- these days is tougher than ever.
As I try to make sense out of the aging in place technology market, new companies or companies new to me regularly surface, contacting me or being referred by others. These vendors will make their way into the July vendor update release of the Aging in Place Technology Market Overview. These are all launched (or in beta), but perhaps not well known in the marketplace as they could and should be.
