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Announcing New Services from Aging in Place Technology Watch

Helping organizations grow businesses in more ways.  When Aging in Place Technology Watch first launched in March, 2009, the intent was to mirror the services of a traditional Industry Analyst firm – client annual fixed price/time retainers, research reports, marketing white papers, and speaking engagements – offerings that are still very much in place and in use. But a few who read this blog know that over the past few years, the services have expanded – and could be of benefit to some blog readers. Contact for client references, pricing, and to learn more about:

  • Custom surveys: design, response statistics and results analysis.  Some non-profit organizations need to survey constituents about how they view technologies, services they currently have or may need in the future.  Startups may want to post a survey to understand possible interest in a new product, service, or feature.  Current companies in the aging-related market segments benefit from fielding surveys that maximize public visibility and demonstrated reach in that segment. And any organization seeking additional funding may use a customer satisfaction survey to underpin the justification and business case.

  • Big data: Census statistical analysis, correlations and insights. Very large data sets often contain data that, when examined, offers insights about population trends and markets.  The US census household data, as one example, offers a treasure trove of information about family living circumstances, including grand-parenting and multi-generational housing. The US government hosts large publicly available subsets of surveyed information that can be combined with other data sources. For example, by knowing the population distribution by age in a specific market, it is possible to combine that information with an analysis of the geography’s distribution of assisted living communities, senior centers, and home care agencies. The results can be presented in spreadsheets, graphics or reports, as well as analyzed with recommendations about opportunities – and highlights of resource gaps.

  • Mapping: geographic information systems (GIS) analysis.  A map is worth a thousand words. One of the more compelling ways to present information about resources, population concentrations and distances between resources should be to place the results on a map. Using publicly available mapping tools, a Geographic Information System can combine in-the-field collected data with other data sets, enable users to drill down by locality or resource type, and use that to better understand a community, market or to deliver a valued service.

In addition to these featured capabilities, Aging in Place Technology Watch has expertise and knowledge about embedded technologies (firmware), programming languages and software development tools, IT strategy and management, and marketing best (and worst) practices for startup companies. Finally, Aging in Place Technology Watch tracks and links trend reports for the past five years and maintains important affiliations -- including participation in the What's Next Boomer Business Summit, Mary Furlong & Associates, the Philips Think Tank for Aging Well, AgePower, CES Innovations 2014, and many others.

We invite you to learn more about the team. And thank you for your attention and business!


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