Meet or hear Laurie in one of the following:

HIMSS Orlando, February 20,21, 2017

What's Next Boomer Business Summit, Chicago, March 21-24, 2017

Boston, April 30, 2017

Washington, April 29, 2017

Boston, May 1, 2017

Related News Articles

02/17/2017

The tech giants are working on adding voice-calling features to Echo and Google Home.

02/17/2017

The effort is hung up over concerns about privacy, telecom regulations and emergency services. 

02/17/2017

Health spending is projected to grow annually at a rate of 5.6% on average from 2016 to 2025.

02/16/2017

65 to 74 hold more than 5 times the debt that similar ages held 20 years ago.

02/15/2017

Wireless headphones designed specifically for people with some hearing loss.

Market Overview for Technology for Aging in Place

Watch for updated Market Overview 2/28/2017

Monthly blog archive

You are here

Why choice architecture matters - more from Connected Health (4 of 5)

Professor Cass Sunstein, Professor at Harvard Law School, an articulate if somewhat low-key speaker, introduced (from his book “Nudge”) the concept of Libertarian Paternalism which utilizes 'choice architecture'. He describes libertarian paternalism as follows: "The libertarian aspect of the approach lies in the straightforward insistence that, in general, people should be free to do what they like. They should be permitted to opt out of arrangements they dislike, and even make a mess of their lives if they want to. The paternalistic aspect acknowledges that it is legitimate for choice architects to try to influence people's behavior in order to make their lives longer, healthier and better."

So automatic enrollment in savings plans  that require ‘opt out’ not ‘opt in’ as defaults would increase percentage of savers. Organ donation programs that assume people want to donate, rather than non-donation as the default would save more lives. In this way, we can encourage children to eat healthier food by placing it near entrance of line in cafeteria. Likewise, we provide encouragement to conserve energy by offering context. For example, when homes use less electricity, provide them with information that compares their usage to their neighbors and praise them.

This concept of architecting choices to produce the desired (perhaps best) outcome has profound implications for product design in the aging in place technology market. Consider sorting of phone numbers in a cell phone, or notification order for a personal emergency response device, or the configuration of medication reminders.

 

 

category tags: 

login account