Laurie Orlov's blog

Refresh required.  Each year, the Technology for Aging Market Overview is revised in January of the new year.  This year, that revision is being published right after CES 2024, which featured multiple offerings of possible utility to older adults, especially those with physical limitations.  The purpose of the document, however, is to aggregate and review trends from 2023 that shape 2024, technology changes that matter, and offer, by category, a sampling of products, services, and sites of relevance to the older adult market.  As such, the report is intended for those businesses (for-profit, non-profit) and services that want and need to serve the older adult segment.

The show is over, the press dispersed, the awards won.   CES 2024 is over, with 135,000 attendees, and AI as the story of the show, and according to AARP, offering the promise of better aging and even helping to fix the caregiving crisis.  These assertions have been made before, of course. Consider 2020, right before the start of COVID-19. Or CES 2019, when Google Assistant was everywhere and today, when it appears to be ‘going down the tubes.’  In tech, nothing is forever.  CES can provide an opportunity to put a new face, new version, on products that appeared previously (see Nobi and Zibrio Advantage below.)  CES 2024 brought ten offerings of new tech for older adults into view.  And from the same show, here are 8 more:

The press releases signal a busy time in Las Vegas.  Viewed from afar, drowning in press releases, it is clearly a nearly fully revived CES 2024. With 130,000 attendees it’s down a bit from 2020’s peak of 175,000. From electric motorcycles and low-profile automobile antennas, the unfolding TV to robotic pool cleaners and lawn mowers and construction, it sounds like it was a noisy place. Some folks think this is a consumer show, but that was the long-ago Consumer Electronics Show. So many entrants in the AgeTech, accessibility and health categories seek visibility and possible global reach.

The 2024 Market Overview of Technology for Aging will be published during CES 2024.  As part of that update, it is worth considering changes that occurred in the past year that matter to older adults and families. Caregiving and other demands of an aging population gained significant government attention and new initiatives during 2023. While some of the actions below will require further funding action from Congress, all of these represent forward momentum for long-needed changes. It is likely that technology enablement and access will be components of each of the initiatives as they evolve.  Categories include:

The 2024 survey is out – some might say it is positive about tech adoption.  Older adults (age 50+) own nearly every tech owned by those age 18-49. They have smartphones, tablets, Smart TVs, wearables – with the same disinterest in smart home technologies. The cynical among us might say that some tech change (like the 3G to 5G cutover) forced smartphone adoption.  And so the growth in smartphone ownership is led by older adults And it’s pretty tough to buy a ‘dumb TV’ these days even if you wanted one, though it’s feasible.  

The pace of innovation in tech for older adults accelerated in 2023.  New product announcements, incubators/accelerators, government grants (see NIA) seem to be multiplying. Companies emerged or announced updates addressing dementia care. The concept of an AI Caregiver to augment limited staffing took on new significance as the crisis in care work worsened throughout the year. Senior living organizations showed signs of accelerating tech adoption, particularly in areas of AI for remote monitoring and safety. The time is right for engaging with an AI-powered avatar for health advice, including assisting with fall prevention. Here are five more from 2023, all text from the company websites. More to come after CES 2024 begins:

AgeTech is a niche market no more.  As we approach 2024 and the plethora of tech introductions from CES 2024, let's reflect. This past year underscored the demographic changes that have brought an aging population -- turning 65 at a rate of 10,000 per day -- into the sight lines of investors, startups and health providers. The very recent monumental investment that swept AI and media visibility underscored how AI could help older adults. And the shortage of labor in the care industries put a spotlight on the gaps in care that AI tech can help close.  No doubt 2024 will reveal more investment and innovation in tech for older adults.  All material is drawn from the websites of the companies.

The Harvard study describes a bleak care future. And the NORC study underscores the housing problem for the Forgotten Middle. Life expectancy for the 65+ is another 20 years on average.  But only 14% of Americans can afford long-term care in the home. And if they could afford it, only 4% of their homes are aging-ready. Nor are they telehealth-ready – where 36% of Americans do not have high-speed internet in the home. For low-income individuals, home and community based services may have a 3-year wait to obtain them. Further, 42% of women aged 75+ live alone. 

The more technology changes, it’s a step back for some.  You probably think the inevitability of tech change is mostly positive. And in a macro sense, maybe it is. But for some older adults, it’s one negative experience after another. The closing of thousands of bank branches in favor of online banking, the elimination of paper social security statements, the near-elimination of paper savings bonds for the grandchildren, and the ubiquitous introduction of the QR code in restaurants – saving labor.

The report is published, the feedback positive, observations strike a chord.  Necessity will drive AI usage in care work across all five care types (healthcare, home health care, home care, senior living, and Skilled Nursing Facilities). Issues of worker shortage, staff burnout, or migration of care work into the home will result in broader deployment of AI technology (whether explicitly or inside other software tools). And regulatory initiatives will help overcome trust issues for consumers. Over the next few years, care organizations will make more disciplined use of their own data that an AI technology such as a chatbot can access or present to a caregiver. The changes that are most likely within the next five years? See today-future comparison chart below and check out the report here.