Laurie Orlov's blog

We are used to citing population surveys to cite trends. Tech adoption among older adults is clearly increasing. The growth has been tracked most recently in survey samples that compared the most recent with prior time periods: AARP surveyed 2063 and Pew Research surveyed 1502 adults. And Linkage Connect surveys the oldest, with a sizable sample of 2398 older adults. For all three, broadband access and smartphone ownership and use is growing. But what if tech adoption came from a sample size of 2.9 million households pulled from the 5-year census (American Community Survey/ACS) data? That was posted in November of 2021, with surveying ending in 2020 (just before Covid-19) and was made available within the last month. Good news -- seventy-six percent of the 65+ population as of 2020 has access to broadband -- and tech adoption has clearly risen since 2015. One might assume that post-Covid census data will be even more significant.

Staffing issues continue to plague senior care organizations. The news articles pile up – assisted living and nursing home staffing shortages; stranding older adults without home health care; keeping patients in hospitals longer because of lack of care; nursing home staffing crisis; Medicaid paying family members to provide care, low wages and low unemployment worsen care situation, and on and on. And the shortage of care workers is mirrored in other industries – signs are posted everywhere seeking workers in the midst of the ‘great resignation.’

Isn’t March a l-o-n-g month? So many weeks, so many blog posts to, uh, post. Note the top trends that matter this year. Many changes underway in the enabling tech categories for older adults – including the importance of tech for home care agencies – not just the apps for the workers, but for care recipients, such as remote monitoring. And for hearing aid wearers, the smartphone can carry multiple apps that improve their quality of life. Finally, the smartwatch, aka personal emergency response device, gets another entrant – and the very first mobile PERS ('medical alert') company, Mobile Help, is acquired. Summing up the month:

Design improvements that benefit all will benefit older adults and caregivers. Unlike niche hardware and software for seniors, basic Voice First platforms and software will change rapidly and without disruption for users – accompanied by a ‘What’s New’ weekly email and a few suggestions on new tricks to try – but the changes behind the front-facing features will make the most difference. With the 2018 lens to guide the market today, here are a few ways the user experience and thus the ecosystem should have ratcheted upwards:

Another long-time PERS player sees a watch, makes a watch. Rant on. Last January 2021, WaterStreet, a healthcare investment company, coughed up a mind-bending $100 million to Medical Guardian, a long time (2006) privately-held PERS provider, to ‘fund expansion.’ Medical Guardian already had a PERS watch (from Omate) – which Amazon reviewers did not love; other than HELP and telling the time, there wasn’t much to it anyway. By June 2021, they partnered with Black&Decker to offer more PERS capabilities – a wearable with fall detection, but maybe that lacked a wow factor. So the newly developed one has more features – including step-counting, a voice-assist charge warning, and communication (from the watch) with a care circle. With deep pockets, Medical Guardian can afford to develop its own device – and maybe this one's the charm for current customers, though it lacks fall detection.  Otherwise the market has moved on.

The ACS will size tech adoption – and not a minute too soon. We might learn from the upcoming American Community Survey (ACS) data release which households have broadband connectivity, own a computer or other devices – down to a level of granularity that includes that rarely surveyed category, age 85+. And we may be able to examine age in relationship to tech ownership. In 2011, as part of the Linkage Technology Survey of Adults age 65-100, the report observes that there are few surveys of technology ownership among the older adult population.

Hearing aid users need smartphones and apps. The hearing aid industry has been undergoing disruption in recent years, most notably from the Over The Counter initiative and the growth of hearables, which have legitimized the use of devices hanging from, versus hidden inside the ear.    There are some apps that can enhance the quality of life of individuals with moderate or severe hearing loss. A number of these have been discussed by audiologists in the TruHearing website. Audiologists support the use of multiple types of apps for those with hearing loss, particularly those apps that come from the hearing aid manufacturers themselves. Experts note that these apps enable the user to tailor their experience to their own needs. Beyond the manufacturer offerings, there are a number of apps that can help people with a broad range of hearing loss – hear are ten of them in alphabetical order, content from the reviews or vendors:

What trends matter this year and beyond? In 2022, the oldest baby boomer turns 76, while the population aged 65+ will exceed 54 million. Trends accelerated by the pandemic continue to emerge, and the population aged 50+ will continue to purchase and use technology, accounting for an estimated 51% of technology spending by 2030. In an interview with Best Buy Health for their 800,000 recipient newsletter, these were the 7 trendsb we identified that will persist throughout the year -- and beyond.  These should be of particular note to startups and tech companies that want to reach the older adult market.

The perfect storm has arrived to drive tech adoption in the home and care services. So many factors converge now that were highlighted during the pandemic – consider the need for telehealth services as an alternative to in-person visits. The lack of broadband access for older adults limited vaccine sign-up or even communication with families or friends. The slow rollout of Wi-Fi in senior living was, to say the least, a miscalculation about the future. And last, but not least, the worsening staffing shortage, noted for years throughout the older adult service industry, is now a full-blown crisis. And the shortages in home care, home healthcare, skilled nursing facilities and senior living are juxtaposed with an overall labor shortage, just as the oldest baby boomer has turned 76 and has significant remaining life expectancy. Consider that older adults remain in hospitals and rehab facilities because there are no workers to help them with care at home. And that's just today.

Why should home care agencies boost awareness of remote monitoring? Both types of monitoring are increasingly likely to be found by home care professionals entering a new care recipient’s home.  The objective of these remote monitoring technologies is to help healthcare teams, care workers and/or families understand if any issues are occurring inside the home when they cannot be there in person.  Patients with chronic diseases or those who are discharged from hospitals may benefit from the use of RPM technology to monitor significant chronic diseases like diabetes, hypertension or congestive heart failure, and especially to avoid a recurrence of an issue that would require readmission.