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02/23/2021

CVS investing in home- and community-based care over the past year.

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Cyber fraud of retirement accounts becoming more common.

02/10/2021

Age, low income combine to keep significant numbers from going online.

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The risk of falling has an outsized effect on eight-year prognosis for dementia.

02/01/2021

Including drone delivery of prescriptions to the Villages.

Monthly blog archive

Repurposing infrastructure -- Verizon Chaperone and other market extensions

I spent some quality time this weekend writing and then losing a blog entry to a software crash. Computers. Gotta love 'em.  But I got to thinking about simplification, packaging, and reuse. If you think about it, how resourceful and enterprising business people are! Just think -- from one year to the next, contractors and interior designers move from new home building and decorating to renovation and retrofit. Car rental companies like Hertz get into the hourly car use business to compete with Zipcar.

Vendors who should target boomers and seniors - Part 1 in a series

Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products -- if they only knew more about them. So why don't vendors with great potential in boomer and senior audiences -- and even some loving customers -- try harder to make this match clearer? Is it because in our youth-oriented product culture, they don't want to use the 'age' word?  Is it because the product execs are too youth-oriented themselves? Fearful of alienating some by being specific about others?

Baby boomers want information, to connect to others, and move or improve their homes

These are tough times to sell products. Period. But before being ossified into a state of discouragement, it's good to know that the baby boomer market segment is not tapped out yet as the attached two studies make clear.

Aging in Place technologies -- a qualified endorsement in the NY Times

For those of you in and around this industry, this is very cool. Today's NY Times has a lengthy front page feature by John Leland called "Sensors Help to Keep the Elderly Safe, and Living Independently at Home." Give it a read.

Monitor the person or the place?

Monitor the environment. Sensor-based monitoring is not new -- QuietCare and GrandCare have pioneered home monitoring of seniors using room-based sensors for years. In both cases, sensors are placed in the room and alerts launched to a pre-determined number based on activity (or lack of activity) indicated by the sensors.

Aging in place and tech-enabled healthcare are not in synch

Seniors do their best to live and stay well. If you live in Florida and go to a concert at 4:00 pm on a Friday, it's not surprising to be surrounded by seniors in their 80's and beyond, dressed up and slowly climbing the steep stairs up to the balcony. These concertgoers likely live in their own homes, drive their own cars, and enjoy concerts and perhaps a nice meal in a restaurant afterward.

Community call services and PERS (Personal Emergency Response Systems)

At first glance, this article was a human interest story about a free service for seniors in Columbus Ohio. There were only 4 enrollees in a program that provided automatic safety calls (reverse 911) at preset times. With no answer after 3 tries, the police were dispatched.

Ten Steps for Vendors In or Approaching Aging in Place Technology Market

The SilversSummit at CES in January, 2009 was the first-ever track in this giant consumer product show that focused on technology for boomers and seniors. To one observer, there were as many vendors at the event wondering about market entry as active. Based on my surfing of boatloads of websites lately, to those in and considering entry – here are 10 steps to take:

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