Tech plus service enables care at home.
Washington DC, August 21-25, 2024
Sometimes the biggest firms lose interest in older adults almost immediately. Rant on.That was Amazon 50+. And some, like Apple, never get started, despite interest from their supporters or an integrator like IBM. Others might get started thinking about a good idea – but within a year or so, executives hold a meeting and one of them says – 'What? What? When did we start to focus on older adults?' How is that a growth proposition, especially for the oldest old? And so the companies get started, move a bit and/or cancel the effort altogether. Or like Google, they focus on the really far-end of the aging continuum – solving death.
Comments
From Sheila Warnock
Thank you for always " telling it like it is" out there in the world of
technology. Refreshing!
Your "rants" are appreciated and needed!
Keep up your important work.
Sheila
Tech firms taketh away
Would part of the problem be that companies become discouraged as they realize that seniors are not buying the products they have created. I repeat my suggestion that tech folks should start with the unmet needs out there perhaps reading "Catalyzing Technology to Support Family Caregivjng," noting that helping with Activities of Daily Living is one of the major care challenges - Perhaps a focus on embedding remote patient monitoring capacity within the devices used to help with these tasks, and working with the equipment designers to promote self-care/mobility - maybe then innovation would receive a warm welcome.
From Kian Saneii -- via LinkedIn
Laurie, spot on. The flip side to the story is ... were there [enough] sales? Which can also be viewed as ... Was there enough value presented? With emphasis on presented, ie was there enough marketing behind these senior tech solutions? At Independa, we're building it for ourselves! :-).