One senior living provider has launched a full-blown technology overhaul.
Meetings, Boston, January 9-12, 2017
I admit it -- I'm in an airport. So this blog entry from CIO.com caught my eye -- and should catch the eye of those who are determined to add Twitter to their internet marketing mix. Who knew? It turns out that 60% of Twitter users fail to return to Twitter after a month of use. Some of the nominated factors:
Great points. And in Philadelphia this week, I heard from execs and web guides to the Assisted Living Federation of America (ALFA.org) who think they want to use Twitter. Okay. It's very clear that Twitter has enormous potential for enabling narrowly focused groups to communicate messages, thus enabling them to be found in searches. And even under some circumstances talk to each other in restricted (must apply to follow) about what matters to them. Perhaps someday, status updates about seniors in ALFs can be communicated to family members with Twitter.
Why do execs think they want to tweet about their organizations? Best reason -- it's a terse marketing channel for searchers to find what they need and for those who want to be found to have their messages heard. So that's the upside.
But let me add a few other negatives that may drive me to post but not follow, and perhaps to also abandon Twitter altogether:
One of the nightmares about Facebook, despite its enormous following, is to launch it to find something about a business, but end up looking at Mary Sue looking intoxicated at a bar. Twitter is so terse, you'd think that was impossible. You'd be wrong. Turns out pictures aren't the only way to drive Internet users crazy.
For more thoughts from others on why Twitter is annoying or why the above is wrong, just type 'Twitter Annoying' into a search box. So many bloggers, so little life.
Please feel free to add your worries about Twitter.