The population is aging – and still, the tech solution market is immature. Investors of all types demonstrate interest in a product here and an offering there. Competitions highlight product winners; money is raised for one product at a time. One reason for the immaturity of the market is the behavior of buyers. Senior living companies buy a product for this and an offering for that. The future is predicted to incorporate new technology like AI – but that is always ‘in the future.’ Everyone agrees that AI could enhance retirement living and healthcare, but deployment of new offerings is always described as in the future. No other software categories in tech history – consider office, finance, supply chain – remain a laundry list of point products when markets expect suites.
It's past time for the AgeTech market to catch up to population change. One sentence about the numbers should suffice. Today there are 24 million people aged 75 or older. Only 1.5 million live in nursing homes and only 800,000 live in assisted living. The majority of the 75+ live at home, supposedly ‘aging in place’, with nearly half of the women living alone. They are served by a patchwork of regional services, agencies, home care franchises, and home health workers and if available, family caregivers. There is a struggle to hire and keep people across all worker categories and locations. A patchwork of companies is unlikely to think holistically about all the services and tech products that could help their constituents when their conditions and status changes. And per their own websites, intentions are good, but they can’t keep up with the changes in the market, such as when product companies are acquired and disappear.
The investors and large providers can move the needle on marketplace maturity. Today’s AgeTech approaches to fostering innovation for older adults are admirable. They are found in startup directories, conference exhibit halls, and events run by NIC and LeadingAge. Startups and current market entrants will be in the exhibit halls and be featured in articles. But these reinforce a market approach that values starting companies but does not demonstrate ways to evolve them to become part of solutions. While encouraging startups is laudable, evolving them into grouped solutions or suites representing multiple categories of need would really move the needle on care delivery across all settings.
It's time for a suite mindset for investors and large providers. Instead of a product here and a clever offering there, seek combinations of well-tested offerings that span a range of older adult circumstances, health status and quality of life issues. While it may not be time yet for deep technology-based integration, investors and providers should encourage marketing of combinations of offerings to address, for example, mobility, health management, and home safety (see example-only suites in Figure 1). Or caregiving and dementia care. Once the investors and providers envision B2B suites of solutions, they may find that products are largely in the market already and need investment to grow. Then the intermediaries and smaller providers will want to envision and eventually market their use of suites when planning for the future.
Manage health and chronic conditions suite | Symptom verification | Remote Monitoring | Medication management | Hearing loss | Managing regulatory change |
Maintain mobility suite | Exercise tools | Devices | Well-maintained product directory | Up-to-date transportation tools | Tech for peer support |
Provide home and safety suite | Home security systems | Smart doorbells | Temperature and air quality monitors | In-home fall detection | Wearables |
Figure 1 Examples of AgeTech suites
Comments
Fragmented market
Laurie,
You say “No other software categories in tech history remain a laundry list of point products when markets expect suites”. Technology cannot lead a fragmented industry and make it a streamlined one. Technology is following the service industry, not leading it. Seniors Housing’s broader sectors encompass both Retirement Housing and Integrated Retirement Communities with customers/patients who are as diverse in needs and wants as the numbers of people residing there.
Just look at a mature hospitality industry, you can find suites for any category or class of hotel; this is because the industry created these categories and classes. The senior housing market is all over the map, most operators nor the clients can figure out who, what they offer or to what extent they can service their clients/customers. The age spread from 55 to 100+ is so large, served by 50 to 75 different products/categories and programs, until this industry becomes segmented in class, style, and service/care provisions, it does not make sense for the tech world to create all-encompassing suites.
Every new generation of seniors will be aging differently and technology will always be following the trends created by each generation. Historically some tech companies have based technology on the over-65 population but the average age of move-ins into senior housing is the late 70s, chancing towards mid 80’s; the senior housing market is too young and full of jargon busters, and no suit can keep up with this cultural evolution yet.
home suite home
I concur with the idea that suites of technologies – hardware devices and software that are deliberately designed to work with each other – will be a boon to the agetech space in terms of functionality and value to their users, and perhaps even more so in simplifying implementation and expansion. In the meantime, we can look to ecosystems of tech. They afford compatibility and commonality that has been achieved through adherence to strict standards like operating systems and somewhat looser standards like user interfaces.
For example, consider the Apple ecosystem. Below I’ve listed how I’ve personally arrived at solutions to many components in the matrix presented in the original post. Note that my solution set was not created all at once, nor was it built as a holistic set; it evolved piecemeal.
It is likely that analogous solution sets exist in the Android/Windows ecosystem. I suspect, however, that Apple’s long-term strategy of hardware/software integration and tight control of its App Stores are certainly factors that have made its ecosystem work better. (To be completely transparent, I am biased to Apple having been a Mac user since it was introduced.)
Health
Symptom verification
Apple Watch - automatic detection of:
· sleep apnea
· breathing disturbances
Apple Watch - on demand measurement of:
· heart rate
· EKG
Apple Watch & iPhone - prompted questionnaire at user-set times for
· Mental/emotional well-being
Remote Monitoring
Apple Watch – automatic/background measurement of:
· sleep patterns
· respiration rate
· pulse oximetry
· heart rate & variability
· blood pressure (high indicators coming soon)
Withings smart scale - feeds data to Apple Health app for logging:
· body weight
· BMI
· body fat %
· muscle mass %
· body water %
· visceral fat amount
Withings blood pressure cuff -feeds data to Apple Health app for logging:
· systolic & diastolic blood pressure
· heart rate
Note: I set my Apple Health app feed data to Epic’s MyChart, thus making it available to my healthcare team. They actually look at my BP readings.
Medication Management
Apple Health app – automatic reporting of:
· drug interactions (after user enters medication list)
Apple Watch & iPhone provide:
· dose reminders (prompted at user-set times)
· medication log
Hearing Loss
Apple Airpod
· is FDA-approved as a hearing aid
· can be connected to Apple TV for personal amplification independent of sound system volume
Apple Homepod & Homepod mini
· can be used as an intercom
Other
“Waterminder” app
· manually logs fluid intake
· autogenerates caffeine and alcohol intakes based on fluid entries
· can be set to prompt fluid consumption at specified times
· can present intake summary at specified times
“Lose It!” app
· manually logs food intake
· autogenerates nutritional intakes based on food entries
Mobility
Exercise tools
Apple Watch - automatically logs:
· steps; also allows setting of daily goal
· caloric expenditure from general activity; also allows setting of daily goal
· caloric expenditure from exercise; also allows setting of daily goal
· flights of stairs climbed
· double support time
· stride length
· walking speed
· gait asymmetry
Apple Watch - on demand:
· tracks salient parameters of several pre-installed workouts, e.g., indoor walking, weight training, swimming, cycling, hiking, tennis, pickleball, etc.
· displays elapsed time
· displays current heart rate & heart rate zone
Apple Fitness (paid subscription) runs on iPhone, iPad, & Apple TV) and provides:
· on-demand participatory exercise sessions led by professional trainers
transportation tools
ride sharing (paid)
· Uber & lyft (each has an app)
Home & home safety
Security systems
Abode (has app for iPad, iPhone, & Apple Watch; integrates to Apple Homekit) includes:
· door/window closure
· glass breakage
· indoor, outdoor, and doorbell cameras
· smart doorlock
· keypad
· keyfob
· panic button
· smoke alarm listener
· professional monitoring service available
Smart doorbells
numerous available; Apple Homekit-compatible manufacturers include:
· Aqara (I have one)
· Arlo
· Ecobee
Smart door locks
numerous available; Apple Homekit-compatible manufacturers include:
· Abode
· Aqara
· Kwikset
· Level
· Schlage (I have one)
Temperature sensors
numerous available; Apple Homekit-compatible manufacturers include:
· Abode
· Apple (built into Homepods)
· Aqara
· Eve
· Honeywell (I have a smart thermostat with 3 satellite sensors)
Fall detection
Apple Watch (built in)
· If it thinks you’ve fallen, it displays a screen that includes an SOS button that will call 911.
Other smart home components
devices include
· wall switches & dimmers
· plug-in switches & dimmers
· blinds & shades
· motion detectors
· room occupancy sensors
· garage door controllers
Apple Homekit-compatible manufacturers include
· Aqara
· Eve
· Leviton
· Lutron
· many others
capabilities include
· remote control
· creating and activating “scenes” such as groups of lights being on/off and blinds being open/closed
· creating automations such as
- activating scenes at certain times of the day (fixed or based on the sun)
- locking doors and turning on the security system
- turning on lights if a motion is detected in the middle of the night
Things I’m aware of but don’t use
Exercise
There are many free scheduled group exercise classes, including offerings from
· GetSetUp
· AARP
There are many paid subscription interactive/on-demand exercise programs.
There are many free on-demand Youtube videos
A challenge is navigating the vast number of offerings. There is no definitive curation, though lots of reviews and opinions on the Internet
transportation tools
ride sharing (free)
· ITNAmerica (Independent Transportation Network) is a national non-profit organization that provides transportation services for older adults and people with visual impairments. They offer door-to-door and arm-through-arm rides, often using a combination of volunteer and paid drivers. Regional affiliate organizations coordinate the program.
public transportation (real time bus schedule & tracking app)
· momego works in 83 US metropolitan areas
Wearables
There are many medical alert systems with paid monitoring services.
AgeTech Suites
Jim’s comment on your recent “AgeTech Suites” post really hit home for me. His phrasing — “home suite home” — is elegant and points toward exactly what many of us have been working toward quietly: not more devices, but coherent living systems. His emphasis on evolving an ecosystem over time (not all at once) is exactly right.
I’ve long believed that success in this space won’t come from hardware innovation alone, but from orchestrated integration, ideally grounded in lifestyle and housing environments. I continue to build quietly toward that end and appreciate how your blog has sustained real conversation in the field. - Mach Schoneveld