Aims to double weekly care volume.
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What's Next Longevity Venture Summit, June, 2025
Consider the white paper -- more content than a tweet or blog post. White papers have long been viewed as content marketing vehicles, intended to showcase a product or concept relevant to the firm’s customers and prospects. According to Jonathan Kantor, a 15-year white paper marketing veteran, "white papers can be used to generate sales leads, establish thought leadership, make a business case, or inform and persuade." Experts note that even in the age of Twitter and social media, white papers still matter; they can be fulfilled from website registrations, tweeted, or emailed to prospects. They can also take up long-term residence on a a firm's website. White papers may offer content that educates (not sells), expanding on an idea or a point of view as well as a product or service. Here are summaries of five researched white papers that were published in 2017, with the newest first, plus links back to the sponsoring company: