It’s a common refrain in senior living that today’s assisted living communities are closer to yesterday’s skilled nursing facilities.
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Seniors are not technology averse
I have always felt that seniors are not nearly as averse to technology as many people assume. They are simply very pragmatic in choosing to adopt technology. For seniors, technology must have tangible benefits that support their lifestyle, and that is worth the price plus the investment in learning to use it and maintain it (I'm sure this sounds crazy to the technology wonks).
The Kindle sounds like a perfect example of how seniors ARE willing to pay for technology that really helps them.
Seniors are not technology averse
I've been saying this for years. Two quotes from my book Advertising to Baby Boomers:
The computer/internet ethos for most Baby Boomers is that they pick and choose what technology they want to use, buy, or install. Some are all over Skype, video and music uploading and downloading, research, education, travel planning, shopping—while eschewing blogging, communities, and web page design. Or it’s the other way around. Or variations thereof. When it comes to new technology, most Baby Boomers learn only about what interests them, what they believe will be useful. They don’t feel the need to know everything there is to know about technology, computers, and the web.
… It will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology marketing. There’s a simple reason for this. We have the money to buy this stuff. Experts say we’ll continue to have the money for at least the next twenty years. Write us off at your own peril.
And here's my take on the Kindle:
http://tinyurl.com/owj724
Sony's new smaller and cheaper eBook reader
Sony just announced a new (and smaller than Kindle) eBook reader at $199.
Bookeen - yet another
https://bookeen.com/ebook/ebook-reading-device.aspx