The growing ecosystem of devices and products serving peoples’ health and well-being shows us that innovators already see the opportunity to serve the fast-growing market for self-care among people 50 years of age and up.
For nearly twenty years, one thing has felt inevitable: when boomers reach “old age,” senior living demand will surge. And yet ..
ChatGPT Health builds on consumer use of today's ChatGPT so responses are informed by your health information and context.
The prize honors .lumen’s Glasses for the Blind, an AI-based device that applies autonomous driving technology adapted for pedestrians. Using computer vision and local processing, the headset understands the three-dimensional environment in real time without relying on the internet or pre-defined maps and guides the user through subtle vibrations indicating a safe direction to follow.
The United States faces a fundamental mismatch between surging demand and insufficient capacity.
Comments
Simple Remote
Laurie,
Over the last 10 years, we've been selling simple remotes. Not dials, which are interesting but might be difficult for arthritic hands, but only 6 buttons.
http://www.dynamic-living.com/product/tek-pal-simple-tv-remote/
While your focus has been on much needed technology that can help seniors at home, ours has been on products with uncomplicated designs that assist seniors (and everyone else). This includes simple 6 button remotes, big calendar clocks, weighted shower curtains and products that talk.
What intrigues me is that our products are always being 'discovered' by people who previously did not have the need for them. To them it's a whole other universe. I guess you only see what you need.
Is there a story in that for marketers to people over 55 for both of us?
Agreed -- you see what you need -- and you decide what that is
Let the market tell you who they are:
/blog/reaching-older-audience-indirectly-effectively
One side benefit of an increasingly computer-comfortable boomer population is that if they want to find something, they will be able to do so.
Wow -- Panasonic TV Remote -- Somebody Noticed Aging Boomers
We just bought a new, relatively low cost plasma TV -- looks great. But that's not the exciting part -- The remote for this model, TC-P42C2, was designed with the older, bi-focaled and possibly shaky-handed TV surfer. Large number buttons, and, large volume and channel advancing buttons. The mute, format, info, closed caption, input, buttons are still miniscule, but hey, let's give 'em credit. Compared side-by-side with the Samsung remote that it replaced, substantially bigger remote and buttons. Progress!
Slicker Clicker from KIS - gone
Company appears to be out of business.
TV Remotes
Laurie:
You may not remember but in the Fall of 2012 you reviewed the Flipper, a TV Remote that has only six buttons (on/off for TV and cable box at the same time, mute, and up/down buttons for volume and channels). My mother in law was bedridden, and living in a very good ALF. I bought the Flipper. She loved it. It gave her one thing in her life that she could control. She called it 'my toy.' And more smiles came from that simple device than anything else except family. So, don't put yourself down for publicizing a 'gadget.'