Recapping the most-read blog posts from 2018

Fewer software platforms, but new and more interesting offerings.  Two major changes happened in 2018 that are having and will continue to help older adults. First there is the significant uptake of voice-enabled technology, was forecast to be transformative, and so it was, in senior living, in the homes and families of seniors, and as an interface in newer cars to make giving and hearing directions easier.  Not so newsworthy, but perhaps more important, the hearing technology industry and audiologist specialty were disrupted in favor of self-service and offerings at a significantly lower cost.

• Fewer senior-specific hardware items. Second, the proliferation of gadget introductions targeting seniors appears to have slowed down, and the use of standard platforms (smartphones, tablets, computers, smart speakers and smart watches) ramped up. This is good – too many companies arrived and departed over the past decade because their senior-unique offerings never ramped up to low enough cost or profitable volumes. And investors have regularly run screaming from the ‘older adult’ category, preferring to view the whole bucket as ‘health’. Whatever. Here are the most-read blog posts from 2018 – take another look if you missed them.

• What technology matters for older adults? (Feb, 2018). Technology utilization among older adults grew.  According to Pew Research, smartphone adoption in particular grew among older adults.  Interestingly in a later survey, those with Amazon Echo or Google Home devices and apps used their smartphones less.  Self-driving technology was a big topic in 2017, much of the hype including mention of benefits for older adults.  Still not clear why an Uber driving itself is better than a Lyft or Uber with a driver – unless it is the well-publicized incidents about Uber drivers. Read more.

• 2018 Market Overview of Technology for Aging in Place was published (March, 2018). Technology and tech-enabled services matter for older adults. The marketplace for technology to assist aging adults in the Longevity Economy is expected to grow to more than $30 billion in the next few years, according to the updated report by Aging in Place Technology Watch -- more likely to be based on customization of standard software, using existing platforms than creation of senior-specific products. The report provides predictions about key technology trends for 2018 and beyond. Families, caregivers, and seniors will acquire new tech-enabled services that improve the quality of their lives. The 100-million-strong 50+ market is increasingly aware of technology alternatives and providers know it. Read more.

• Caregiving technology came into focus (July, 2018).  What newcomers have entered the market?  Besides ‘longevity market new media’ like Stria (former Next Avenue) that provided a splash of cold water for startups and investors in the older adult space.  Although there is little evidence that any investors are bullish about the general older adult market – despite AARP documentation and various books to the contrary, innovators continue to create new offerings to help older adults live better lives.  Here are five recent and soon-launching offerings to help – content is from the websites of the firms or articles about them.   Read more.

• Ten technologies from the 2018 Silicon Valley Boomer Venture Summit (June, 2018). Two sets of pitches, ten finalists across the competitions. The first five are finalists in the 2018 Silicon Valley Boomer Venture Summit Business Plan competition. The Business Plan Competition features companies pitching their ideas to a diverse panel of judges for feedback, funding and a $10,000 prize.  The second five are finalists in the AARP Innovation Labs Pitch Competition for companies focused on providing peace of mind to family caregivers through the use of VR, AI and other disruptive technologies. The winning team will go on to the AARP Innovation Pitch Event in Washington, DC, in October of 2018. Read more.

• Now Hear This: Hearing-related technology for older adults and caregivers (June, 2018).  Uncorrected hearing loss isolates and harms older adults.  One in three between age 65 and 74 has hearing loss, and nearly half of people aged 75+ have some significant level of hearing loss.  Note that hearing loss has been linked to dementia and to social isolation – and that in turn has been connected to poorer health outcomes.  Furthermore, wearing hearing aids has been linked to fewer hospital visits. According to studies, among adults aged 70 and older with hearing loss who could benefit from hearing aids, fewer than one in five (20 percent) has ever used them. Why such a small percentage? Experts believe that it is a combination of denial, belief that hearing loss is not severe enough, perceived stigma associated with wearing hearing aids, and a perception that they cost too much. Read more.

• Best Buy Acquires Great Call – What’s it Mean for Best Buy (July, 2018)?  First take – this links together multiple Best Buy initiatives, starting in 2011.   Look at the history of Best Buy. First a dabble with the now departed Wellcore in 2011 – clearly the time was not right – the oldest baby boomer turned 72 in 2018, but at 65 in 2010, consumers could not comprehend the utility of a wearable fall detector. But Best Buy executives saw the opportunity and decided to learn more.  More significant in 2011, Best Buy became a founding consortium member in a ‘living lab’ Charter House in Rochester, Minnesota (along with Mayo Clinic). "We believe technology has the potential to foster healthy, productive lives by enabling easier access to information and medical care," says Kurt Hulander, then senior director of health platforms at Best Buy.  Read more.

• The Apple Watch and Fall Detection – What’s it Mean (Sept, 2018)? When Apple speaks, a puzzled market listens. When Apple announces, industries crane their necks to hear. Last week they announced two features of a new watch, ECG monitoring and fall detection. In July, Tim Cook apparently did not want to get into the world of FDA regulation. Well, that was then – or he just wasn’t saying. In this new watch, both the ECG feature and fall detection have received FDA clearance within 30 days of applying, startling some observers who noted that closer to 150 days was more typical for a medical device.  Healthcare observers are concerned that false positives from ECG readings could propel people unnecessarily to already-overloaded Emergency Rooms. To date, the Apple Watch may have been of greatest interest to 40 year old males. Interestingly, 70% of cases of atrial fibrillation are among the 65+ population.  Does Apple really want the 65+ population to buy an Apple watch? Read more.

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