Laurie Orlov's blog

Today or soon you will launch a boomer/senior, home health tech product or service, or maybe a caregiver advisory service.  As your company gets ready to travel into battle or a booth with the sound of pitches all around, it is time to for you to revisit this guidance. Perhaps sometime soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. First read existing content and research reports on your particular market segment.  Look over this updated checklist that continues to hold true – with updated links and references. If necessary, refine tactics:

In 2020, focus sharpens on technology market categories of aging and caregiving.  AARP published a new report that showed growing interest in technology among those aged 70+.  CES 2020 saw several exhibit areas and innovations focused on older adults and what they need. This past week, Cambia Health released a survey of caregivers, 64% of surveyed caregivers use at least one digital tool to help them with caregiving.Samsung, Best Buy and Amazon now group offerings that could be helpful for older adults and those who care for them. What other changes matter for this market? 

The hearing loss statistics are daunting. The number is sizable – 38 million Americans have some degree of hearing loss. But probably the most startling statistic is related to older adults – half of those age 75+ difficulty hearing. Of those age 70 and older with hearing loss, only 30% have hearing aids.  How is this the status quo?  Even though age is the single greatest predictor of hearing loss, many people wait 7 or more years before attempting to address it. That could include purchasing a sound amplification product (PSAP), hearing aid, or the newest amplification category, hearables. The consequences of untreated hearing loss include social isolation, which itself is related to poorer health outcomes.  

AARP recently published several new reports -- all worth a read.  Rant on. The survey reports, about the 50+ gamers and 50+ tech trends, each identify an age band of the 70+, something AARP began a few years ago and kudos to them, that banding continues among some of their research reports.  Not so the Longevity Economy Outlook, which lumps the wealth of the population for those aged 50-100, but no breakout was offered about the spending potential for the population at the higher end of the age bands. From an economic standpoint -- what will they (or their families) spend money on, how is their health, what is the cost of their care, where do they live? Who knows?

What is the point of sneering at older people? Rant on. Consider an upcoming HIMSS event in Orlando with the charming title: "Monitoring Grandma: Adoption of Connected Health Tech by Seniors." That version of the title is spelled out here because the presenter has been alerted and agreed that the title was condescending – so MAYBE it will be changed.  But this is just the tip of the condescension iceberg:  Go ahead, Google ‘technology grandma’.  Just check out the first page or two of the millions of identified references – including the images of older women ‘holding it wrong’ or ‘ confused.’ 

Elder Home Monitoring 2.0 – it may fill a growing need.  Several companies noted were at CES or with announcements at or around that time offered up the possibility of a dashboard or collected insights about the wellbeing of an older adult at home.  These may signal not only the next generation of in-home monitoring, but also the next generation of predictive analytics used to help older adults stay longer at home and/or out of the hospital. The timing is good as the oldest Baby Boomer turns 74 this month – and more older adults are staying longer at home. Information is from the company websites or press materials:

​CES 2020 – walking the land of the new.  What has 170,000 attendees, long lines, baffling arrangements of booth numbers across multiple, gigantic locations and more robots than you can shake a motion sensor at?  That was CES 2020.  This gigantic parade of the international new and possible can be perused online in detail (and perhaps more usefully) without walking a step or sniffing cigar smoke.  This time, seen (somewhat) in person, here are 10 new offerings from the show that may be relevant to the older adult technology market. Descriptions are drawn from show booth presentations, sessions, websites, and press releases:

Voice First -- The year began and ended with speaking.  And shouting. Strolling is not the right word, but as we approached the Las Vegas Convention Center last January, Google Assistant was on giant billboards all around – with competing and nearby giant Amazon Alexa signs.  We are attending again this year – and I cannot imagine what is left to say, so to speak. But I am sure the blaring will begin at the door. Here are the most read blog posts from 2019.  Happy New Year – and onward to 2020, the publication of the now-completed Voice, Health and Wellbeing 2020 report on Friday, January 3, and so many more (and counted) CES steps -- more wearables, virtual experiences, smart and not-so-smart speakers. See you there!

Diabetes is a critical health problem.  More than 30 million Americans have diabetes – but 23 million of them, according to the CDC, are undiagnosed. Today, the obesity rate for adults 60 and over has risen to 41%. It is estimated that 30% of the overweight adults have diabetes – and most diabetics are overweight. Another third of the adult population has pre-diabetes – including 23 million of the 65+.  A survey of technology offerings reveals a plethora of apps and information sites, not to mention devices that are part of the diabetes management equation. So what technologies are viewed as useful for the millions with diabetes? Here is a sampling:

Apps: Nutrition tracking apps for monitoring diet and blood sugar (from Healthline) include Glucose Buddy, DiabetesConnect, and SugarSense.  Health2Sync (‘round the clock diabetes care’ provides a logging tool as well as encouragement. In addition, apps that help educate individuals with diabetes include Fooducate, which explains the sugar and carb content of various foods. The tracking of blood sugar has been gamified in MySugr, which has at least 1 million users in 52 countries.)

The second year of the Summit tackled issues in town and far away.  In the portfolio of the 2019 events produced by Mary Furlong and Associates, the Washington Innovations in Longevity Summit is relatively new, in its second year. But it is unique in its objectives – topics spanned the regulatory environment and included insights and innovations outside of the US.  The event capitalizes on the presence of numerous Washington government agencies, including National Institute on Aging and HHS, as well as representation from DC-based organizations like NCOA and AARP. This event was keynoted by AARP’s Executive VP Nancy LeaMond and George Vrandenburg, Chairman of UsAgainstAlzheimer’s. Here are five of the technologies that were presented and discussed at the event: